A Beautifully Orchestrated Beer Dinner At Volare Pizzeria

by Tom Joe "Hops 'R Better" Winer

October 30, 2017

Volare stepped up their game for this Santa Fe Beer Dinner. And I was truly impressed. Put on by Volare, specializing in authentic Italian cuisine, located on campus corner in Norman, Oklahoma, this beer dinner was a smashing success. Though the turnout for this event was not as large as their first beer dinner, it definitely surpassed my ...

How Boulevard Brewing Made Me Buy Their Beer

by Tom Joe "Hops 'R Better" Winer

May 18, 2016

If I've said it once, I've said it a thousand times - I hate marketing! So, this month I have a GREAT topic - SOCIAL MEDIA!!! More specifically, how social media can help "market" your product even if you received a not-so-stellar review. Take a gander at my experience at McNellie's Pint Night here in Norman, Oklahoma, how I was distraught at ...

Baited by beer, hooked by McNellies’ marketing genius!

by Tom Joe "Hops 'R Better" Winer

February 11, 2016

I fell for McNellie's marketing hook, line and sinker... and I'm bummed! I can usually see these hooks from a distance and can decide for myself whether to participate or not, but after 5 weeks, I found myself reminiscing on how McNellie's caught a lone fish like me - and if they can catch me, then no-one is safe. Brian "The Timeless Winer" kept ...

Wine Labels – A Part of the Tasting Experience

by Tom Joe Hops ‘R Better Winer

July 14, 2015

It has been proven that wine labels, and cost, DOES impact a persons’ reaction to the wine in the bottle… and that’s okay. We are ALL affected by marketing, otherwise, it would not be a multi-billion dollar industry! And who cares?! If it makes wine taste better, then we’re better for it… and if it doesn’t, the labels still look ...

Check out what it’s like being on the trail

by Tom Joe Hops ‘R Better Winer

June 13, 2015

A lot can be said about just going to the local liquor store every week, buying some wines and tasting them at home (preferably with friends over). But can there be a more enjoyable way? OH YEAH!!! TRAILING WITH THE WINERS! Check out the video to see what you’re missing… If we’re in your area, come out and trail with us – I promise it ...

Start Your Wine Journey with a Wine-Pairing Dinner

by Tom Joe Hops ‘R Better Winer

May 11, 2015

If you are interested in learning wine or advancing to the “next level” in your wine journey, then I highly recommend, even strongly encourage, even say it’s a REQUIREMENT, that you attend a wine-pairing dinner. Many times restaurants don’t have a sommelier on staff and the chef takes on all the responsibilities – these are sometimes ...

Planning Our Romantic Port Excursions

by Tom Joe Hops ‘r Better Winer

March 22, 2015

Deciding Which Restaurants to Visit Planning is always the most difficult part of any trip, especially if you're used to your travel agent (that would be Miki) making all the arrangements. Since it's her birthday, I allowed her to book the cruise, tell me what I will be doing, and leave it to me to fill in the rest. I actually did review ALL the ...

Changing Your Cruise into a Romantic Wine Adventure!

by Tom Joe Hops ‘r Better Winer

March 16, 2015

Okay – so you’re on a cruise and none of the excursions thrill you (you’ve either done them all before or you’re a touch too old for them). Why not plan your own romantic wine excursions yourself? Cruises are for Youngins! It’s Miki’s birthday this month, and somehow, for the past couple of years, she has celebrated by taking a ...

How Social Media Made Krista Drink Wine!

by Tom Joe Hops ‘r Better Winer

November 10, 2014

We met many a wine blogger at the 2014 Wine Bloggers Conference (WBC) and we were fortunate to grab a few minutes of Krista Lamb’s time to chat on how she got started. Upkeep – Musings on Wine, Body and Soul Krista has been blogging for quite some time (her Upkeep blog started in 2008) prior to venturing into the wine arena and combined with ...


Tom Joe Hops ‘r Better Winer

August 1, 2014

Have you been confused at what to do during a wine tasting (or simply don’t know)? Have you ever forgotten to note the aroma or the clarity of the color of your wine? Are you looking for a process to make ALL your wine tastings consistent? The Quini App is the solution!! Quini has created an App that helps you follow a simple process for every ...

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