Official Review: 4.0 Cellars – Fredericksburg, TX

by The Traveling Winers

Photo Source: 4.0 Cellars

What do you get when you bring 3 successful Texas wineries together under one roof? You get the fourth entity – 4.0 Cellars. Striving for excellence is what they are all about, from their winemaking to their marketing, to their branding. And after our visit, we think that they have succeeded in this endeavor. Three wineries, one roof, one mission – to bring their wines to where the people are – along the trail on Highway 290.

Brennan Vineyards

Photo Source: 4.0 Cellars

Owned by Pat and Trellise Brennan, Brennan Vineyards is located on 37 acres in Comanche, Texas. The original direction was to grow and supply grapes for good friend Richard Becker of Becker Vineyards in Stonewall, Texas. This partnership was quite successful until Pat caught a bug – the bug of “winemaking”.  After much consideration, Pat and Trellise decided to bring the barrels out of the garage and begin their own winery, using their own fruit in addition to grapes sourced from western Texas. Now internationally recognized, they will share their wines with you at the vineyard in Comanche or at 4.0 Cellars along Highway 290 in the Texas Hill Country.

Lost Oak Winery

Photo Source: 4.0 Cellars

We hear a lot in the wine industry about second careers, and so the story goes for Gene and Judy Estes. Back in 1998, after finishing a career as a microbiologist in the pharmaceutical industry and spending time working abroad in France, as a native Texan, Gene, and his wife Judy, made a land purchase in Burleson, Texas that would send them off on a new adventure. They purchased a vineyard and entered the world of wine. Continuing in this new direction and ready for the next chapter, in 2006 Lone Oak Winery was born. Funny story about the name though. After six years of being Lone Oak Winery and winning many local and international medals under the winery name, it all came to an abrupt halt. As it turns out, during a wine competition at the San Francisco Chronicle where one of their wines won a double gold, it was discovered that the name Lone Oak Winery was already trademarked by a Sonoma brand. Hence, the new name Lost Oak Winery. In our mind, it doesn’t matter what kind of “Oak” it is – either way, it’s damn good Texas wine.

McPherson Cellars

Photo Source: McPherson Cellars

In the Texas wine industry, the name McPherson Cellars not only means great wine but also signifies a remembrance of Texas wine history. Owner Kim McPherson started the label in 2000 after many years of education and experience in the wine industry. He started the label as an honor to his father, Dr. Clinton “Doc” McPherson, who was a pioneer for Texas wine. In 1976, along with his business partner Bob Reed, Doc started the first winery in The Lone Star State since the prohibition. Kim worked alongside his father for many years and with his label continues the McPherson tradition of producing award-winning wines. To this day, Kim holds firm to the belief in the Texas terroir and that Texas growers should plant the varietals that flourish in the sometimes unforgiving Texas climate.

4.0 Cellars

Photo Source: 4.0 Cellars

So, you have Brennan Vineyards, Lost Oak Winery, and McPherson Cellars. Add in some exceptional staff, a spacious tasting room, and a tasting menu that changes every two weeks (so there’s always something new to try!). And what do you get? 4.0 Cellars. And to make it even more enticing, they have really great wine club options which can get you some great wines from the three different producers, some fun wine club get-togethers (amazingly 10 parties a year!), and some deep wine discounts. They also have a chock-block calendar of events which can provide a little fun for everyone. Basically, they have it all!



Tom Joe
“Hops ‘r Better” Winer

I liked this modern venue and, as mentioned in the article, it brings 4 entities under 1 roof. For me, however, I lose the charm of visiting the individual winery, but it definitely serves it’s purpose, especially when wineries don’t have their own location or you’re simply looking for some great wine!

“Hippie” Winer

4.0 Cellars, what a cool name.   As the name suggests, the photos show a modern, steel and glass place that houses some luscious looking bottles.  Definitely looks like a worthwhile stop.

“This Is The Life” Winer

There is plenty of room here in this tasting room for large groups to gather and have a great time. Their concept of bringing multiple wineries together under a new name is also one for the books, introducing a whole lot of people to their individual and united brand.

“Timeless” Winer

Three in one.  A novel idea that appears to be working for these vineyards.  Kind of surprised we haven’t seen this before.  Steel and glass or wood and slate, you just set my glass right there, darlin’. Tip up some of that fine looking red and there won’t be any gunplay. Maybe.



The Winer’s Experience

 Fun, casual atmosphere. No pretense here.  Clean, sharp.  Very large. Plenty of bar space for tasting multiple groups at a time. Plenty of space for large groups.
 Casual and laid back. No pretense. Their pour staff was very responsive and friendly.  Top-notch. Very interactive and polite.  Our server was very knowledgeable about the wine. He noticed which wines we preferred and didn’t prefer and then asked us a couple of questions about our likes and dislikes and immediately suggested a wine we had not tried yet. Turned out it was perfect! Very impressed.

Vineyard & Winery Information

4.0 Cellars 10354 E Highway 290, Fredericksburg, TX 78624
Fri – Sat 10 pm – 6 pm
Sun 11 am – 5 pm
Contact form on website (830) 997-7470
Saturdays, check online event calendar Yes $15
No Snack – cheese and meats


Add Comment

Required fields are marked *. Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.